Targets met, with talent that performs.

A dedicated practice that runs across both Maseer Academy and Maseer Talent — connecting Emirati professionals with meaningful careers and helping employers meet their goals, aligned with the UAE's Emiratisation vision through 2040.

Talk to us about hiring I'm an Emirati professional

The Dubai skyline at dusk, where Maseer builds national talent for the UAE

Aligned with the UAE's vision through 2040.

Nafis-aligned

For employers

✦ Emiratisation hiring
✦ Emirati talent pipelines
✦ Graduate programmes
✦ Nafis support

Build your pipeline

For Emirati professionals

✦ Career pathways
✦ Training through Maseer Academy
✦ Placement support
✦ Mentorship

Start your pathway

One loop, not two vendors

Trained then placed — or placed first, then trained into the role.

Our integrated system supports standard hiring and Nafis-aligned Emirati employment alike. Candidates can build capability through Maseer Academy and move into roles through Maseer Talent — with mentorship that helps them stay and grow.

2040

Aligned with the UAE's Emiratisation vision — building national talent for the long term.

Let's meet your Emiratisation goals

Whether you're an employer or an Emirati professional, we'll point you to the right next step.

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